Marketing Communications
Advertising
Building Relationships
Continuity of Message
Win With One
Holly #1
Advertising
· It takes 7 ads printed in repetition for your advertising campaign to be effective!
· Be consistent in the use of logos, company identification and information about you!
· Use a theme or design and utilize it throughout your campaign!
· Color is better!
· Target your advertising market! That is decide whom you want to talk to and place the advertising where they’ll find it!
· Advertising can be in the form of many mediums. We use Real Estate magazines.
· QuantumMail.com
· Farming
· Signage – Company signs and custom attention getting signs. The more signs the better. They bring in buyers!
· Web sites
· Open Houses – Make it a party
· Direct Mail
· Handouts/flyers
· MLS
· Local television
· Business Cards
· Be professional
Building Relationships --
Or Managing Good Public Relations Practices
· Make it a party! Everyone likes to be treated nicely and work with someone fun. Just do a little extra -- for Open Houses, in your office, or generally extending yourself.
· Create events, ie, I pull my hot dog wagon out and create a fun little kiosk at some Open House events during the summer. It’s eye catching, fun and draws attention.
· Remember everyone loves a Parade!
· Use your advertising relationships to draw free advertising in the form of editorial content and give it to your clients. Feature your special clients property not you. It’s called pull-through marketing.
· Always do what you say.Communicate more then less
Wednesday, July 22, 2009
Our Pacific City Beach Home & How It Came To Be for an Article in the "Coastal Style"
Rick & Holly Nelson
35785 Sunset Drive
Pacific City, Oregon 97135
Architect: Dennis Mitchel Thompson, Lake Oswego, Oregon
Builder: Johnson & Co., Pacific City, Oregon
We have had a longtime love of Pacific City. We came to work here as realtors in 1999 and found the roundtrip to Sheridan/McMinnville too much on a 7-day-a-week basis. So, we began to plan for a fulltime residence here.
We had two lots listed on Sunset Drive. In 2003 we pursued the purchase of those lots after long hours of identifying what our view at 35 feet height would be. We knew we would have some river, ocean and Haystack Rock views, but we didn’t know how good it would really be.
The property was just what we had dreamed of. A future home on Sunset Drive, a location we had looked at since our 1990 marriage. It also brought a special meaning to Rick as his grandfather, Carl Hultenberg, had owned the 138 acres now known as the Bob Straub State Park. He sold it to the state in 1961 for $10,000. Oh, to have had a scrap of that parcel today!
My grandparents were Dutch immigrants and in the late 50s and early 60s I spent many a childhood day here fishing at Sandlake, shrimping at Pacific City, eating at the Hungry Harbor or the Woods Café, or stopping at the old Neskowin store on the original Hwy 101 so my grandpa could get a dried hearing fish to eat – head and all! This area reminded them more of home then anywhere else, and since my grandfather never returned to Holland, I know he held this as a place of special interest.
Rick & I had been penciling our ideas about a house since Christmas 2001. So, when we gave our ideas to architect Dennis Thompson, we got exactly what we asked for. Dennis dubbed our kitchen command central as it is the centrum of an 80 foot room, spanning from ocean side of the house, the “black & blue” room with black baby grand to the river side of the house.
The kitchen is our favorite place to be. Rick and I both like to cook and in past homes we have found ourselves kicking one or the other out of the way! This had to be a “two-butt” kitchen. Thus, the main working area with granite counter tops became 20 feet long and extended into a butler’s pantry. It features 2 dishwashers, a 6 burner with bbq grill Viking range, SubZero refrig, wine refrigerator, warming oven, convection/microwave, one main sink and two additional prep stations. Since we entertain almost 2 or 3 times a week, but kitchen and working areas are greatly used. If we aren’t cooking inside, most locals and friends will find us in a picnic, firepit, camp area affectionately known as “Gilligan’s Island.” Here we also have many a gathering centered around food – local fish, crab, clams or the day’s catch cooked outdoors the same afternoon. Rarely you find us spending a mealtime with just the two of us!
The 80-foot room spans to the east side of the house and is the family room open to the kitchen overlooking the Nestucca River.
The inverted living plan was a must to capture all these spectacular views. But Thompson was tasked to keep the entry way from trailing in lefts and rights up the three floors in a narrow uninteresting way. You’ll see this accomplishment in the beautiful open 3 level entryway that visitors are initially greeted by. The entryway floor is blue/green slate with mosaic features and graces up to the first landing with cherry wood stairs topped by a waterwall feature, granite salmon and wrought iron ballisters.
The stairs bring you to the first landing on the second level where you get your first sight of the beautiful indoor swimming pool and hot tub with granite finish and Middle Eastern mosaics. The interior with its high ceilings is all cedar shake and lab cedar to match the exterior of the house. It’s kind of an inside but outside look inside affair! The swinging wooden door leads to an open tiled bath with shower for just simply water everywhere. And if in the mood, a steam bath was built in a small corner with a custom wooden-framed glass door closed with a simple door latch.
Once you’re done looking through the window to the swimming pool, you may enter the office, guest room suite and bath or Brandon’s bedroom and the OSU Beaver, Nestucca Bobcats, SF Giants Game Room. Yes, folks, this is it -- the orange and black room. History in abundance fills the room with memorabilia from the family’s favorite teams and the reasons why the colors are so important to them. I.e. Rick’s football career at OSU, Holly’s marching band career, Brandon’s Bobcat days, and sister Keri’s OSU hailing as well as season ticket holder to the Giants. Sister Alison backs up the team with a big cheer. And don’t forget Scott & Kelly who also attended our favorite alma mater! All of them love to play pool on the orange and gray/black felted pool table. The entertainment center cabinet is even topped with a black and orange piece of granite, a single slap left mind you, from the building of our new Reser Stadium!
If you’re too tired to take the hike to the third floor then ride the elevator designed in Hawaiian theme.
If you do take that final third floor hike, you’ll find youself walking up past copper salmon wall hangings hung on a dry-stack stone wall. Then you arrive to the “Great Big Room.” The ceilings are all cedar, the trusses and beams exposed and cross loom overhead and the seriously thought out lighting make you understand you have not arrived in a home that has been thought out.
The dining room greats you with an Italian antique buffet built into the wall, plumbed with copper sink and adorned with granite slap matching the kitchen, marble Doric columns purchased in London and bronze cherubs holding candles above the head of the dining room table hand made in Spain and purchased in San Francisco. Everything about his house is thought out for entertaining, cooking and enjoying food with family and friends. Holly even grows her own fresh lettuce and garden herbs that she and Rick cook with daily.
The upper level had a minimum of rooms required, but the last was the bedroom. The double entry doors to the master suite are arrived at by crossing over the cherry wood floor topped sky bridge. From the sky bridge you look out over the river and Porter Point and into the double glass doors welcoming you into the beautiful bedroom. The doors are topped with an 80 inch wide stained glass window of Cape Kiwanda and Haystack Rock.
35785 Sunset Drive
Pacific City, Oregon 97135
Architect: Dennis Mitchel Thompson, Lake Oswego, Oregon
Builder: Johnson & Co., Pacific City, Oregon
We have had a longtime love of Pacific City. We came to work here as realtors in 1999 and found the roundtrip to Sheridan/McMinnville too much on a 7-day-a-week basis. So, we began to plan for a fulltime residence here.
We had two lots listed on Sunset Drive. In 2003 we pursued the purchase of those lots after long hours of identifying what our view at 35 feet height would be. We knew we would have some river, ocean and Haystack Rock views, but we didn’t know how good it would really be.
The property was just what we had dreamed of. A future home on Sunset Drive, a location we had looked at since our 1990 marriage. It also brought a special meaning to Rick as his grandfather, Carl Hultenberg, had owned the 138 acres now known as the Bob Straub State Park. He sold it to the state in 1961 for $10,000. Oh, to have had a scrap of that parcel today!
My grandparents were Dutch immigrants and in the late 50s and early 60s I spent many a childhood day here fishing at Sandlake, shrimping at Pacific City, eating at the Hungry Harbor or the Woods Café, or stopping at the old Neskowin store on the original Hwy 101 so my grandpa could get a dried hearing fish to eat – head and all! This area reminded them more of home then anywhere else, and since my grandfather never returned to Holland, I know he held this as a place of special interest.
Rick & I had been penciling our ideas about a house since Christmas 2001. So, when we gave our ideas to architect Dennis Thompson, we got exactly what we asked for. Dennis dubbed our kitchen command central as it is the centrum of an 80 foot room, spanning from ocean side of the house, the “black & blue” room with black baby grand to the river side of the house.
The kitchen is our favorite place to be. Rick and I both like to cook and in past homes we have found ourselves kicking one or the other out of the way! This had to be a “two-butt” kitchen. Thus, the main working area with granite counter tops became 20 feet long and extended into a butler’s pantry. It features 2 dishwashers, a 6 burner with bbq grill Viking range, SubZero refrig, wine refrigerator, warming oven, convection/microwave, one main sink and two additional prep stations. Since we entertain almost 2 or 3 times a week, but kitchen and working areas are greatly used. If we aren’t cooking inside, most locals and friends will find us in a picnic, firepit, camp area affectionately known as “Gilligan’s Island.” Here we also have many a gathering centered around food – local fish, crab, clams or the day’s catch cooked outdoors the same afternoon. Rarely you find us spending a mealtime with just the two of us!
The 80-foot room spans to the east side of the house and is the family room open to the kitchen overlooking the Nestucca River.
The inverted living plan was a must to capture all these spectacular views. But Thompson was tasked to keep the entry way from trailing in lefts and rights up the three floors in a narrow uninteresting way. You’ll see this accomplishment in the beautiful open 3 level entryway that visitors are initially greeted by. The entryway floor is blue/green slate with mosaic features and graces up to the first landing with cherry wood stairs topped by a waterwall feature, granite salmon and wrought iron ballisters.
The stairs bring you to the first landing on the second level where you get your first sight of the beautiful indoor swimming pool and hot tub with granite finish and Middle Eastern mosaics. The interior with its high ceilings is all cedar shake and lab cedar to match the exterior of the house. It’s kind of an inside but outside look inside affair! The swinging wooden door leads to an open tiled bath with shower for just simply water everywhere. And if in the mood, a steam bath was built in a small corner with a custom wooden-framed glass door closed with a simple door latch.
Once you’re done looking through the window to the swimming pool, you may enter the office, guest room suite and bath or Brandon’s bedroom and the OSU Beaver, Nestucca Bobcats, SF Giants Game Room. Yes, folks, this is it -- the orange and black room. History in abundance fills the room with memorabilia from the family’s favorite teams and the reasons why the colors are so important to them. I.e. Rick’s football career at OSU, Holly’s marching band career, Brandon’s Bobcat days, and sister Keri’s OSU hailing as well as season ticket holder to the Giants. Sister Alison backs up the team with a big cheer. And don’t forget Scott & Kelly who also attended our favorite alma mater! All of them love to play pool on the orange and gray/black felted pool table. The entertainment center cabinet is even topped with a black and orange piece of granite, a single slap left mind you, from the building of our new Reser Stadium!
If you’re too tired to take the hike to the third floor then ride the elevator designed in Hawaiian theme.
If you do take that final third floor hike, you’ll find youself walking up past copper salmon wall hangings hung on a dry-stack stone wall. Then you arrive to the “Great Big Room.” The ceilings are all cedar, the trusses and beams exposed and cross loom overhead and the seriously thought out lighting make you understand you have not arrived in a home that has been thought out.
The dining room greats you with an Italian antique buffet built into the wall, plumbed with copper sink and adorned with granite slap matching the kitchen, marble Doric columns purchased in London and bronze cherubs holding candles above the head of the dining room table hand made in Spain and purchased in San Francisco. Everything about his house is thought out for entertaining, cooking and enjoying food with family and friends. Holly even grows her own fresh lettuce and garden herbs that she and Rick cook with daily.
The upper level had a minimum of rooms required, but the last was the bedroom. The double entry doors to the master suite are arrived at by crossing over the cherry wood floor topped sky bridge. From the sky bridge you look out over the river and Porter Point and into the double glass doors welcoming you into the beautiful bedroom. The doors are topped with an 80 inch wide stained glass window of Cape Kiwanda and Haystack Rock.
GOLFING OR NEWSPAPER TIPS TO RELAY?
Golf Courses and Newspapers in the Pacific City General Area Include:
Neskowin Marsh Golf Course
Neskowin, Oregon
503-392-3377
Owner/Pro – Tom Clark
Bay Breeze Golf Course
Tillamook, Oregon
503-842-1166
Owner/Pro – Mike Lehman
Newspapers
Headlight Herald
e-mail – mcguire@orcoastnews.com
Newsguard
e-mail – thain@thenewsguard.com
Golf Courses and Newspapers in the Pacific City General Area Include:
Neskowin Marsh Golf Course
Neskowin, Oregon
503-392-3377
Owner/Pro – Tom Clark
Bay Breeze Golf Course
Tillamook, Oregon
503-842-1166
Owner/Pro – Mike Lehman
Newspapers
Headlight Herald
e-mail – mcguire@orcoastnews.com
Newsguard
e-mail – thain@thenewsguard.com
I KNOW YOU WANT TO COME TO PACIFIC CITY!
Pacific City is a pristine and growing North Oregon Coast beach town. Fishing, crabbing, surfing and fantastic beaches draw people year around. Salmon, Dungeness Crab, oysters, Ling Cod and more are included in the available array of seafood to purchase or catch. Or, for those who would rather eat out there is a variety of restaurants locally and north and south of here. Surfing, hiking, kite flying and jet skis are popular activities here. And don't forget, we are the home of "The Dory Fleet." People never get over watching the fishing boats launch into the surf or ditch into the beach on the way back, honking all the way to announce their return. Hikers and bird lovers flock to our area to walk Cascade Head or Cape Lookout trails and to visit our great bird estuaries.
In February we celebrate, "Birding and Blues" festival. For shopping, there are several fun local shops, a grocery store, and larger shopping in Lincoln City, 25 miles south. There also is an outlet mall for more shopping in Lincoln City. Larger chain groceries may also be found in Lincoln City. Fishing guide available upon request (if not already booked).
Call me if you'd like a beach home vacation rental in Pacific City. Or check my house out at www.vrbo.com listing number 221230. Happy Trails!
In February we celebrate, "Birding and Blues" festival. For shopping, there are several fun local shops, a grocery store, and larger shopping in Lincoln City, 25 miles south. There also is an outlet mall for more shopping in Lincoln City. Larger chain groceries may also be found in Lincoln City. Fishing guide available upon request (if not already booked).
Call me if you'd like a beach home vacation rental in Pacific City. Or check my house out at www.vrbo.com listing number 221230. Happy Trails!
Wednesday, July 8, 2009
Buying or Selling Pete Anderson Realty is ready to work for YOU!
No real estate company has a better plan for seeling homes than the process laid out by our company, Pete Anderson Realty. We are big enough to count, 11 Oregon offices, and small enough to care. Our corporate offices are located in Portland and we range on the coast from Astoria to Lincoln City.
We're sure you'll find that this extensive organization will help you meet your real estate goals. Let us put our systems to work for you. Rick and I are both professionally trained real estate brokers who know how to buy and or sell properties for you.
Your goals are our goals. We start with you. You are the very heart of our home marketing system. No one knows your home better then you. That's why we depend on your knowledge of your home and neighborhood to help us attract buyers for your property. We start by reviewing the features of your home with you. Then we discuss special characteristics that make you home stand out to buyers looking for a home just like yours.
In fact, we start marketing your home before it's on the market. We have developed a substantial "buyer pool" of qualified customers over the years and we let them know about your newly listed home. Plus our commitment to you is more than just finding a buyer for you. Because it doesn't really matter who brings you the right buyer. What matters is, the real buyer gets to your home. That's where our Home Marketing System shines. We make sure your home is known to real estate professionals in your local market and across the United States through our web site: wwwpeteandersonrealty.com, our dual MLS status working with Tillamook and Lincoln County boards and the Portland RMLS. Plus you will find us on www.visualtour.com, www.oneholly.com, craig's list, postlets, zillow, yahoo and more!
Price your home to get it sold. As part of the Pete Anderson Realty system, our Competitive Market Analysis (CMA) will help establish a realistic price range for your home, but you determine the actual listing price. To get the best price possible for your home, some of the things we need to know include:
1. How soon do you need the property to sell?
2. How do you want to position your home in relation to the competitive homes in setting the listing price?
3. What do you feel a buyer will pay for your property?
We need to know the answers to these questions so your expectations match market conditions. We would rather you were dissappointed now rather then angry later on.
The Pricing Pyramid!
Pricing a home above its market value reduces the number of prospective buyers willing to consider your home. Pricing below the market value increases the number of interested buyers. By establishing a realistic listing price, you help maximize the percentage of prospective buyers who'll look at the property. The price you set and the level of interest you create should reflect your selling goals. Buyers comparison shop and our exclusive merchandising system can show you how to prepare your home for sale.
The Comparative Market Analysis (CMA) shows what's happening in the local real estate market (what buyers are willing to pay for a home competing with yours, what they won't pay and which homes are competing with yours for the buyers' attention.)
It takes more than a yard sign and a smile to sell a ome. That's why we developed the Pete Anderson Realty Marketing System. To help you:
1. Obtain the best possible price for your home.
2. Get the most favorable terms.
3. Sell in the shortest period of time.
4. Do it with the least inconvenience to you.
Managing the Sale of Your Home!
Today, homes aren't sold. Homes must be marketed. I know marketing. I can help you coordinate and facilitate the efforts of the entire real estate community. We used all of the sales people in the market to sell your home -- not just one agent or one firm and we do lots of online advertising. I have 30+ years mamrketing and advertising experience. We also know that advertising alone is not enough. With the exclusive Pete Anderson Realty Marketing System, we help you:
1. Select the right marketing strategies to sell your home -- target marketing.
2. Define your selling goals and priorities.
3. Take advantage of the upgraded home selling services of Pete Anderson Realty.
4. Marchandise your home to enhance its perceived value and marketability.
5. Market your home to cooperating agents who also know buyers.
6. Market your property most aggressively online.
7. Sell though virtual tour.
8. Market your home through open houses.
We are committed to our clients. Call us today to market your home or property. Or call on us to be your strongest allies in the negotiation of your home or property purchase. We here ready to go to work for you!
We're sure you'll find that this extensive organization will help you meet your real estate goals. Let us put our systems to work for you. Rick and I are both professionally trained real estate brokers who know how to buy and or sell properties for you.
Your goals are our goals. We start with you. You are the very heart of our home marketing system. No one knows your home better then you. That's why we depend on your knowledge of your home and neighborhood to help us attract buyers for your property. We start by reviewing the features of your home with you. Then we discuss special characteristics that make you home stand out to buyers looking for a home just like yours.
In fact, we start marketing your home before it's on the market. We have developed a substantial "buyer pool" of qualified customers over the years and we let them know about your newly listed home. Plus our commitment to you is more than just finding a buyer for you. Because it doesn't really matter who brings you the right buyer. What matters is, the real buyer gets to your home. That's where our Home Marketing System shines. We make sure your home is known to real estate professionals in your local market and across the United States through our web site: wwwpeteandersonrealty.com, our dual MLS status working with Tillamook and Lincoln County boards and the Portland RMLS. Plus you will find us on www.visualtour.com, www.oneholly.com, craig's list, postlets, zillow, yahoo and more!
Price your home to get it sold. As part of the Pete Anderson Realty system, our Competitive Market Analysis (CMA) will help establish a realistic price range for your home, but you determine the actual listing price. To get the best price possible for your home, some of the things we need to know include:
1. How soon do you need the property to sell?
2. How do you want to position your home in relation to the competitive homes in setting the listing price?
3. What do you feel a buyer will pay for your property?
We need to know the answers to these questions so your expectations match market conditions. We would rather you were dissappointed now rather then angry later on.
The Pricing Pyramid!
Pricing a home above its market value reduces the number of prospective buyers willing to consider your home. Pricing below the market value increases the number of interested buyers. By establishing a realistic listing price, you help maximize the percentage of prospective buyers who'll look at the property. The price you set and the level of interest you create should reflect your selling goals. Buyers comparison shop and our exclusive merchandising system can show you how to prepare your home for sale.
The Comparative Market Analysis (CMA) shows what's happening in the local real estate market (what buyers are willing to pay for a home competing with yours, what they won't pay and which homes are competing with yours for the buyers' attention.)
It takes more than a yard sign and a smile to sell a ome. That's why we developed the Pete Anderson Realty Marketing System. To help you:
1. Obtain the best possible price for your home.
2. Get the most favorable terms.
3. Sell in the shortest period of time.
4. Do it with the least inconvenience to you.
Managing the Sale of Your Home!
Today, homes aren't sold. Homes must be marketed. I know marketing. I can help you coordinate and facilitate the efforts of the entire real estate community. We used all of the sales people in the market to sell your home -- not just one agent or one firm and we do lots of online advertising. I have 30+ years mamrketing and advertising experience. We also know that advertising alone is not enough. With the exclusive Pete Anderson Realty Marketing System, we help you:
1. Select the right marketing strategies to sell your home -- target marketing.
2. Define your selling goals and priorities.
3. Take advantage of the upgraded home selling services of Pete Anderson Realty.
4. Marchandise your home to enhance its perceived value and marketability.
5. Market your home to cooperating agents who also know buyers.
6. Market your property most aggressively online.
7. Sell though virtual tour.
8. Market your home through open houses.
We are committed to our clients. Call us today to market your home or property. Or call on us to be your strongest allies in the negotiation of your home or property purchase. We here ready to go to work for you!
Friday, June 5, 2009
You'll Love It In Pacific City, Oregon
Pacific City is a pristine and growing North Oregon Coast beach town. Fishing, crabbing, surfing and fantastic beaches draw people year around. This beach home is located very near the beach and has upscale kitchen for those who love to try their hand at cooking SUPER fresh seafood. Salmon, Dungeness Crab, oysters, Ling Cod and more are included in the available array of seafood to purchase or catch. Or, for those who would rather eat out there is a variety of restaurants locally and north and south of here. Surfing, hiking, kite flying and jet skis are popular activities here. And don't forget, we are the home of "The Dory Fleet." People never get over watching the fishing boats launch into the surf or ditch into the beach on the way back, honking all the way to announce their return. Hikers and bird lovers flock to our area to walk Cascade Head or Cape Lookout trails and to visit our great bird estuaries. In February we celebrate, "Birding and Blues" festival. For shopping, there are several fun local shops, a grocery store, and larger shopping in Lincoln City, 25 miles south. There also is an outlet mall for more shopping in Lincoln City. Larger chain groceries may also be found in Lincoln City. Fishing guide available upon request (if not already booked).
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